If you want to succeed in online advertising, there are many different types of marketing that are important to understand. Each type of marketing requires special knowledge and understanding to ensure that it works.

Here is an overview of the various types of online marketing you need to know about.

Search Engine Optimization

Usually abbreviated as SEO, this type of marketing covers two types of SEO. First, there is SEO on the page which is about expanding each page of your website, social media profiles, blog sites, etc. with relevant terms, navigation, keywords, news headlines and more.

The other type is off-page SEO, which worries about the same things on the pages you control. For example, guest blogging, forum commenting, and anything else on board can do to get authorized links back to your website and other online retailers are important to SEO.

Pay Per Click

This is an advertising concept but for these purposes we include it here. Usually abbreviated PPC, this contains any ads you buy that charge you for each click made by a potential customer in the ad. The ad brings lead to your sales page, or landing page.

Email Marketing

One of the most beneficial features of all online marketing, email marketing is done using email marketing software such as AWeber.com, or MailChimp.com. Software helps you follow the rules when it comes to email marketing.

Social Marketing

Any completed marketing on social networks that bring members, likes and links to your product line to social media marketing. Social media marketing works best if you are committed to engaging with your audience.

Social Marketing and Relationships

 Thanks to forums, message boards, social media and more, you can now build an entire online community that enables you to get closer to them and build relationships with them. Relationships are very important when it comes to online advertising.

Content Marketing

This type of marketing contains all kinds of content such as videos, blogs, white papers, articles, eBooks, eCourses, email series. Anything that contains content in all its forms is content marketing.

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