Introduction
What Are The Top Trends In Digital Marketing?
Have you ever think about top trends in Digital Marketing? The digital marketing landscape is constantly changing, and to thrive in the current climate, it’s important to know what’s happening in the future. It’s rare for a year to go by without a new revolutionary technology emerging and changing the way we go about developing and marketing our products and services.
There are a lot of new and exciting ways to reach your customers and create a strong brand presence. From a mobile-optimized website to AI-powered chat bots, there has been a rapid evolution in each and every field of digital marketing in the last few years.
“According to the concept of digital transformation, many companies and brands have changed to digital channels and processes across various parts of their businesses. Marketing is no exception to the rule. All these trends will address the challenges and opportunities for the future of digital marketing.” This blog will take a look at the 10 most notable trends in digital marketing in 2021, and how you can use them to better your business.
Table of Content:
1. The Growth of the Internet of Things
2. The Democratization of Data
3. The Rise of Conversational Commerce
4. The Rise of Virtual Reality
5. The Rise of Personalized Marketing
6. The Rise of Marketing via Dialogue
7. The Rise of Augmented Reality
8. The Rise of AI Marketing
9. The Rise of Native Advertising
10. The Rise of Content Marketing
Main Content
The Growth of the Internet of Things
The Internet of Things (IoT) has been one of the most talked about technological revolutions of the 21st century. It’s no surprise then that some of the markets that are growing the fastest are the ones that are most closely connected to the IoT. Wearable technology, smart home devices, and connected cars are all growing at a significant rate, at least in the near future. More and more devices are connected to the internet, forming a global network of connected devices.
As the markets for connected devices continue to grow, more and more marketers will need to adapt to this new reality and start thinking about how to best connect with their customers through these devices. By 2021, the global Internet of Things (IoT) is expected to be valued at $3.5 trillion, up from $655.8 billion in 2016.
The Democratization of Data
The democratization of data means the spread of data among everyone and this is possible because of the Internet. Before Internet, data was available only to those who had access to it and those who kept it. But Internet has helped people to share data easily and this has made it democratized. People can come up with new ideas and can look for solutions to problems using the data. They can also do analysis and come up with predictions based on the data.
The Rise of Conversational Commerce
“Conversational commerce” is a new paradigm in retail shopping. In the past, the process of purchasing a product involved several steps: a customer would identify a product, visit a retail location, look for the product, check the price, and finally purchase the product.
According to the research, by 2025, 85% of customer interactions will be handled without any human intervention. It is also inferred that there will be more than 30 billion devices in the global by 2020. Managing these devices is becoming more complex and it will be quite expensive for businesses to employ humans for every task.
In today’s world of digital marketing, there is a set of technologies gaining popularity at a lightning speed. These technologies are the Conversational assistants These technologies have been gaining popularity over the past few years and they have been continuously improving, making them a buzzword in the world of digital marketing.
The Rise of Virtual Reality
Virtual reality (VR) is an interactive computer-generated experience taking place within a simulated environment. It incorporates mainly auditory and visual feedback, but may also allow other types of sensory feedback like haptic. The Oculus Rift was one of the first commercially successful VR headsets, and it often takes credit for ushering in the age of VR. Since then, VR has seen a dramatic increase in popularity. This immersive environment can be similar to the real world or it can be fantastical. VR has many potential applications in various fields, particularly medicine, education, manufacturing, engineering, entertainment, sports, and other areas.
The Rise of Personalized Marketing
Because of the rise of digital technology, social media influencers are gaining more power . Experts predict that the industry will see a 38% increase of marketing dollars spent towards influencers in the upcoming year. However, many influencers are jumping on the bandwagon to make a quick buck. Because of the rise of social media, influencers are becoming more accessible to any individual or company. So, more people are creating accounts with the sole purpose of making money. Since influencers are more common, many companies are spending more money on average deals with influencers than they used to.
The rise of personalized marketing can be attributed to the existence of digital marketing, which makes personalization possible. The advantage of personalized marketing is that it is cheaper and more easily measurable. Studies have shown that personalized marketing results in a 35% increase in customer engagement and a 50% increase in conversion rates.
The Rise of Marketing via Dialogue
The Internet has spawned a new form of marketing that has become an essential aspect of modern advertising, viral marketing. There is no doubt that word of mouth is the most powerful form of advertising that there is. Studies have shown that customers are more likely to buy the product if recommended by a friend.
Viral marketing is an attempt to make customers become advocates for your product by giving them exclusive information. It often involves the customers participating in the marketing of the product. This means that customers will recommend your product to others because they are sure that they are getting a good deal. With sites like Twitter, Facebook, MySpace, Youtube, and Digg, there are now more ways to connect with customers than ever before.
According to Gartner, by 2015, businesses using social media tools will spend $1.3 billion on internal training alone – completely separate from the money they will spend on social media marketing. This confirms the earlier research that showed that almost 50% of enterprise social media spending will be on internal social media marketing alone. One of the key findings of the Gartner report is that businesses will spend $7.3 billion on internal social media marketing in 2015. The rise of marketing via dialogue is here to stay, and the numbers are only going to grow.
The Rise of Augmented Reality
Augmented Reality is a new technology that extracts real-world data to layer onto our view of the world. AR systems do not synthesize an entire alternate reality, but rather superimpose digital information on top of what is already there, in real time.
The digital objects being superimposed don’t actually exist in the real world, rather they are being created in real-time in the system. So the technology is not so different from the holograms we see in sci-fi movies, we just need better displays and input systems to make it real and put it to use.
The use of AR (augmented reality) is moving well beyond the world of video games. With the everyday advancement of technology, it’s changing almost everything around us. Augmented reality has already changed the way we live in the world today. It is changing how we travel, how we communicate with one another, and how we learn.
The Rise of AI Marketing
It is no secret that the marketing industry has been one of the fastest growing and evolving sectors since the introduction of the internet. Today, we see a new wave of marketing surfacing; it is the adoption of AI technology. AI is the future of marketing. AI allows humans to be more efficient in their work. Marketers are able to make better decisions in a fraction of the time it would take a human. However, there is a lot of misconception surrounding AI. Marketers are unsure if they should make the jump.
AI already has many applications in marketing, including forecasting consumer trends, micro-targeting consumers with relevant offers, identifying high value consumers, and following up on leads.
The Rise of Native Advertising
Native advertising, also known as sponsored content, is very much like any other form of advertising. The main difference is that it is not disguised in any way. It appears in the form of an article, blog, video , etc. And in most cases it blends in perfectly with the rest of the content. Since it doesn’t scream “advertising”, people are more likely to interact with the content.
Content marketing is an extremely effective way for brands to advertise, but since people are so sick of traditional advertising, it’s hard to capture their attention. With native advertising the line between journalism and advertisement becomes very blurry.
This type of advertising is similar to advertorials, except that it is labeled as an advertisement. The purpose of native advertising is to avoid annoying viewers and to provide direct value to the site’s users. It is also more profitable than conventional forms of online advertising.
The Rise of Content Marketing
Content marketing is a form of marketing in which you create content to attract customers to your products. The content can be in the form of textual blog posts, infographics, ebooks, white papers, videos, podcasts or pictures. The main thing that makes content marketing different from other kinds of marketing is that you are providing valuable, relevant information to the customer in the form of content.
Content marketing is a means of gaining visibility through original content creation. It is a marketing strategy that combines creativity, writing, and media skills with traditional marketing. The goal is to provide useful information to prospects, while also promoting a business’ products, services, or events.
The focus of content marketing is to create quality content that will attract an audience. The focus of traditional marketing is to make sales. Content marketing has become increasingly important due to the success of marketing campaigns that are renewed over time. Content marketing is a long-term strategy that started to make big gains in 2014.
Why Digital Marketing is the Future?
Digital marketing is rapidly growing in popularity, and for good reason. It can be super fun to do! While there are many different types of marketing, digital marketing has the highest return on investment, with marketing ROI falling under 6% in most cases! The best part of digital marketing is that you can target your ideal customer demographic more specifically, while getting your products in front of the right people. All you need to be a great digital marketer is creativity, hard work, passion, and the right tools! It’s important to diversify your marketing channels. For example, you can use forums, social media, email, blogs, infographics, video, etc…
Conclusion:
Whether you’re a business-to-business (B2B) company or a business-to-consumer (B2C) company, you’re probably asking how you can use digital marketing to improve your business. We’ve compiled a list of ten of the most notable trends in digital marketing today. See if your business is using any of these trends and if not, you might want to consider them for future marketing campaigns.
In this post, we have highlighted the most important trends in digital marketing for 2017. We have also included a short summary of each trend. We hope you enjoy reading this article and please feel free to share this article with anyone you think would find it useful.
Frequently Asked Questions
What trends in digital marketing do you think will have the biggest impact on companies in the next few years?
In my opinion, the technologies that will have the biggest impact on companies in the next few years are information-based technologies, such as internet of things, big data, cloud computing, and mobile computing, which help companies to collect a lot of data, process them in a timely way, and manage them in a right way in a cost-effective way.
How to choose best digital marketing agency?
Digital marketing agencies offer great service to clients. They are skilled professionals who use various digital marketing strategies to improve the brand image of the client. Through these strategies, they help client in reaching more people and gaining popularity. There are many agencies available who market the brand of their client in different ways. It is quite difficult to choose between all these agencies. The best way to choose an agency is to consider the factors like reputation, services to be offered, previous work, client list, experience in the field, cost, etc.
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