In the world of business development and branding, digital mobility is all confusing. So what is digital marketing and how can we use it to grow our businesses?
Digital Marketing Definition
Digital marketing is the marketing and promotion of businesses and their products through digital media channels. Digital media, meanwhile, includes websites, social media, radio, television, mobile phones and even non-digital media types such as large billboards and traffic signs. Virtually any online marketing platform is considered digital marketing.
This leaves only the various forms of individual marketing (P2P), advertising printing and direct marketing without the digital marketing umbrella. However, print ads, direct email, print clues, billboards and posters are all beginning to connect with digital partners.
With things like URL landing pages, QR codes, web banner advertising, online references and text codes, traditional marketing and advertising almost always have a digital marketing connection.
Why Focus on Digital Media?
The transition to digital media is driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to show measurable results makes digital mobility a dream of a digital marketing agency. Most digital media, including websites, social media and mobile advertising is much easier to follow than traditional commercial media such as print advertising.
For business owners, many types of digital advertising are very low-cost. Having a web presence, engaging customers in conversations through social media and email marketing are low-cost ways to print advertising and direct email. These digital channels are available to businesses of any size, and are even useful for beginners, small businesses and independent consultants looking for a new business.
For consumers, the pace of life makes digital advertising a must-have. When consumers need goods and services, the days of fingerprinting with a phone book are over. Now, we tap our mobile devices or go to our computer to get answers – and we get them instantly.
Using Digital Media to Build Your Business and Brand
No matter how big your business is – big or small to big / business (SMB or SME) – you can better market your business with low digital channels. The basis of your marketing efforts will be your website. Invest wisely on your website, and be sure to do the following:
- Adequately represent your business and product (look and feel, messaging)
- It speaks volumes to your target audience
- It can be found by searchers on top search engines
- It is up-to-date and easy to navigate
- It offers multiple customer communication channels
- It connects to other marketing efforts
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